Our Vision is that of a just society, where every child has optimal nutrition and health status; and where every child, woman and family enjoy the highest attainable standard of health and care, free from commercial pressure where families are empowered to attain quality care and food security.

Our Mission: IBFAN works through programs designed to promote optimal nutrition for all ages, increasing its outreach by building alliances with other stakeholders. Advocating to governments and NGOs to implement nutrition-sensitive interventions and hold manufactures and distributors of infant formula and related products accountable for misleading propaganda on infant formula.

In addition, IBFAN provides technical assistance to governments, NGOs, civil societies through support in planning, campaigning, development of knowledge and skills on nutrition sensitive interventions civil societies through support in planning, campaigning, development of knowledge and skills on nutrition sensitive interventions. Our approach emphasises breastfeeding and overall nutrition for infants and children